OVERVIEW: Rockn' Gems is a premier annual Winnipeg event featuring professional vendors of minerals, crystals, and fossils from across Canada. The objective was to modernize the brand’s appeal, utilizing organic lines and clean illustrations to bridge the gap between raw, earth-born treasures and a trendy, high-energy event atmosphere.
INSIGHT:
To make the event feel both "cool" and accessible, I strategically balanced natural textures with vibrant
pops of color. By tailoring specific event information to each medium, I created a cohesive campaign that
highlights the beauty of the gems while maintaining a professional, popular aesthetic.
