OVERVIEW: This packaging redesign for the South Korean brand "Good Day" focuses on the Lychee flavor while grounding the product in its cultural roots. Targeting a younger adult demographic, the design introduces a symbolic tiger illustration—Korea’s national animal—to elevate the brand's identity in the light liquor market.
INSIGHT:
I focused on a "fresh and clean" sensory experience by using a soft palette of greys and light pinks to
mimic the floral scent of lychee. By applying a bold red accent to the logo against these muted tones, I
created a sophisticated visual hierarchy that feels modern, premium, and party-ready.
